Caleb Guilliams

Founder, BetterWealth

Caleb Guilliams

Caleb started BetterWealth at 21, working out of a basement, chasing a question he had been asking since his first job processing chickens: how do ordinary people actually build wealth?

That question took him into banking at 17 and into managing a community bank's investment division at 19. It eventually led him to life insurance, which, set up correctly, he found to be one of the most powerful and most misunderstood tools in personal finance. He wroteThe AND Asset about it, and he has been teaching it ever since on the BetterWealth and AND Asset YouTube channels.

He lives in the Nashville area with his family.

How he got here

Age 17
Bank teller

First real look at how ordinary people manage and build money.

Age 19
Managed a bank's investment division

Ran the investment arm of a community bank while looking for better answers than the ones he was given.

Age 21
Started BetterWealth

Out of a basement, on the conviction that people would want life insurance if they actually understood it.

Articles by Caleb

57 articles on how permanent life insurance is designed, what the cash value actually does, and how the carriers compare.

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