Everything you need to know about permanent cash value life insurance
Take a deep dive into what's below. It's here to help you make a better decision for you and your family.
Open the vaultStart here
The And Asset Vault
The calculator, the handbook, the audiobook and The Numbers Explained. Put your own age and your own number in and see what a policy designed for cash access does in year one, before you talk to anybody, including us.
Open the vaultVideos
Over 1,900 videos across the BetterWealth and AND Asset channels, sorted so you can find the one that answers your question instead of scrolling YouTube.
VideosPodcast
BetterWealth with Caleb Guilliams. Over 600 episodes of masterclasses, expert interviews and honest arguments. On Apple, Spotify and YouTube.
PodcastGo deeper
Blog
Practitioner guides on policy design, cash value, infinite banking and the tradeoffs most agents leave out of the conversation.
BlogWritten
Longer work worth the time: our own guides and frameworks alongside independent research from EY and Dr. Wade Pfau, plus the books we hand to clients.
WrittenFAQ
The questions people actually ask, answered in plain language, including the ones about how we get paid.
FAQCheck and decide
Calculators
Policy design, cash value and cost comparison, in build now. The page takes your email and we send each one as it goes live.
CalculatorsReviews
What clients and viewers say, pulled from YouTube, Apple Podcasts and Google, published in full rather than picked over.
ReviewsStore
The AND Asset and the two books we recommend alongside it, the bundle, apparel, and tickets to the Life Insurance Summit.
StoreQuestions we get on this page
What does any of this cost?
Nothing except the store, which sells books, apparel and Summit tickets at the prices on the page. Everything else here is free to read, watch or download.
Do I have to give you an email address?
Only for the vault and the calculator waitlist. The videos, the podcast, the blog, the written library, the FAQ and the reviews all open without one.
What happens if I do put my email in?
You get one email with the thing you asked for. After that you get our weekly note, the same one our YouTube subscribers get, and one click at the bottom of any of them takes you off the list.
Where should I start?
If you own a policy and suspect it was built badly, start with The Numbers Explained inside the vault. If you are still working out what this is, start with the podcast or the blog. If you want your own numbers, start with the calculator.
Is this financial advice?
No. It is education, and illustrated values in any of it are projections rather than guarantees. Advice on a specific policy comes from a licensed specialist after they have looked at your actual situation.
Read enough
Thirty minutes with a specialist. You describe what you are trying to do with your money, they ask questions, and you leave knowing what your next move is.
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