Most of us think we have a marketing problem. Most of us think we have a leads problem. In my humble opinion, it's not really a leads problem. What we actually face is an offer and sales process problem. Often, we think, "If I just had more leads, everything would be better." But at the end of the day, the issue often lies with the offer not being compelling enough.

Three Key Questions to Consider

These three questions might quite frankly be the most important aspects to consider:

1. Who is our ideal client?
2. If we could only serve one type of person, who would that be?
3. What problem do they have?
4. It's not about our solutions or how we can serve them. What is the problem that keeps them up at night?
5. How do you crazy over-deliver in solving their problem?
6. Communicate effectively to your audience. Explain that you're aware of the issues that concern them and offer a compelling solution. At the end of the day, people don't care about the details, they care that their problems can be solved.

By focusing on these questions, we can better align our marketing efforts and create offers that truly resonate with our target audience.

Conclusion

In summary, reevaluating your approach to attracting and serving clients can reveal that a leads problem is often really an offer problem. By understanding your ideal client and the specific challenges they face, you can craft compelling solutions that not only attract more leads but also foster deeper client relationships.