The one stop for all things insurance.
Insurance designed for your goals, not our commissions. Licensed in all 50 states.
BetterWealth specializes in insurance integration: the process of making your financial plan better by including insurance in it. Since 2017 we have helped clients all across the country, placed over $2.1B in protection, and become a trusted resource for thousands of financial professionals.
to all 50 states.
Caleb Guilliams started BetterWealth at 21 working out of a basement, driven by a simple question he'd been asking since his first job processing chickens: how do ordinary people actually build wealth?
That question led him to banking at 17, managing an investment division at 19, and eventually discovering that life insurance when set up correctly is one of the most powerful and misunderstood tools in personal finance. He built BetterWealth on the conviction that people would actually want life insurance if they truly understood it. Caleb now lives in the Nashville area with his family.
