Our Story

Caleb Guilliams, the Founder of BetterWealth, started the company, when he was just 21, out of a Papa Johns Basement. Raised in Wisconsin as the oldest of six, Caleb was homeschooled through high school. His first job—processing chickens—sparked a curiosity about how ordinary people get wealthy. At 17, he became a bank teller and started learning first-hand about money and finance. By 19 he was managing the investment division of the same community bank. In 2017, at 21, Caleb launched BetterWealth, authored "The AND Asset," began hosting the BetterWealth show, and now speaks across North America on financial education. BetterWealth now works with people all over the country, and provides a wide range of financial services.
About Image
2017
Today
US MAP
Youtube
Podcast
Books

The And Asset Book

BUY THE AND ASSET BOOK

At your service

Our Better Wealth Team

Caleb Guilliams

Founder

Dom Rufran

President

Mariah Wood

COO

Tia Jackey

Executive Assistant

James Leonard

Client Relations Assistant

Joel Robertson

Content Manager

Alden Armstrong

Head of Product and Case Design

Demetrius Walker

Head of Sales

Justin Gartman

Wealth Coach

Austin Williams

Wealth Coach

Trevor Wood

Head of Underwriting & Client Services

Victoria Rykal

Underwriting Specialist

Alex Landsverk

Underwriting Specialist

Garrett Richetto

Head of Dariba (Tax)

Caleb Miller

Tax Strategist

Alden Armstrong

Head of Product and Case Design

Demetrius Walker

Head of Sales

Justin Gartman

Wealth Coach

Austin Williams

Wealth Coach

Trevor Wood

Head of Underwriting & Client Services

Victoria Rykal

Underwriting Specialist

Alex Landsverk

Underwriting Specialist

James Leonard

Client Relations Assistant

Garrett Richetto

Head of Dariba (Tax)
What we offer

Our Professional Network

Our Purpose

To make intentional living the new wealth standard

Our Mission

Unlock intentional living by Bettering your Wealth

Our Mission

Unlock intentional living by Bettering your Wealth
What's important to us?

Values

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Selfless Servant Leader

Intentionally lead by giving, serving and elevating others above one's self.
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Humble Authentic Communicator

We are a financial service company who is committed to showing entrepreneurs and value creators a better way.
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Serve with Excellence

 Intentionally commit to go above and beyond serving our community and team by doing the right thing, even when no one is looking.
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Integrity

Do The Right Thing - Intentionally be upright and trustworthy by always having the best interest of others.
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Proactive Problem Solver

Intentionally identify problems and take ownership in finding the solution that adds value to our team and the people we serve.
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Efficiency - The BetterWay™

Intentionally remove any unnecessary friction to amplify the desired outcome and result

Want to join our team or network?

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