About BetterWealth

The one stop for all things insurance.

Insurance designed for your goals, not our commissions. Licensed in all 50 states.

BetterWealth specializes in insurance integration: the process of making your financial plan better by including insurance in it. Since 2017 we have helped clients all across the country, placed over $2.1B in protection, and become a trusted resource for thousands of financial professionals.

BetterWealth serves all 50 states
$2.1B+
Insurance Placed
50
States Licensed
2017
Serving Clients Since
Thousands
Of Professionals Served
The story
From a Papa John's basement
to all 50 states.

Caleb Guilliams started BetterWealth at 21 working out of a basement, driven by a simple question he'd been asking since his first job processing chickens: how do ordinary people actually build wealth?

That question led him to banking at 17, managing an investment division at 19, and eventually discovering that life insurance when set up correctly is one of the most powerful and misunderstood tools in personal finance. He built BetterWealth on the conviction that people would actually want life insurance if they truly understood it. Caleb now lives in the Nashville area with his family.

Age 17
Bank teller
First real exposure to money, finance, and how ordinary people manage and build wealth.
Age 19
Investment division manager
Took over managing the investment arm of a community bank while actively seeking mentorship on the best ways to help people financially.
2017
Founded BetterWealth
Age 21. Basement of a Papa John's building. Published The AND Asset, launched the BetterWealth Show, and started speaking across North America.
Today
Industry leader
Top-rated podcast, annual life insurance summit, and a trusted education resource for thousands of financial professionals worldwide.
Caleb Guilliams
Podcast Starting BetterWealth Article Lessons from my 20s Video NAIFA Keynote
LinkedIn Instagram
What we stand for
Vision
To make intentional living the new wealth standard.
Mission
Unlock intentional living by helping people better their wealth.
Core values
Selfless servant leader
Lead by giving, serving, and elevating others above yourself.
Serve with excellence
Do the right thing, even when no one is looking.
Proactive problem solver
Identify problems and take ownership finding solutions that add value.
Humble authentic communicator
Build relationships and resolve conflict with honesty and respect.
Integrity do the right thing
Always act with the best interest of others, no exceptions.
The better way
Constantly seek improvement in how we serve clients and each other.

Want to see if insurance can make your financial plan better?

Book a Discovery Call →
About This Company

BetterWealth is a life insurance agency. Caleb Guilliams founded it in 2017 and still leads it. Our legal name is Better Wealth Solutions, LLC. We are licensed in all 50 states and have placed more than $2.1 billion in protection.

We are not an investment adviser and we are not a registered investment adviser. We do not manage investment portfolios and we do not charge a fee on assets. We are paid by the insurance carrier when a policy is placed, and we say so on every call.

Other companies use the name BetterWealth. We are not BetterWealth LLC of San Jose, California, the registered investment adviser with CRD number 226661. We are not betterwealth.se in Sweden, betterwealth.com.au in Australia, or BetterWealth Capital. If you are reading about assets under management, a San Jose address, or a Swedish phone number, that is a different company.

You can reach us at info@betterwealth.com.

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