Capital Premium Financing: What It Is & How It Works

Written by | Published on Jan 20, 2026
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In personal finance, we’re often taught to think in terms of "either/or." You can either fund your retirement accounts or invest in your business. You can pay down debt or save for a major purchase. But the most effective wealth strategies are built on creating "and" scenarios. You can secure a multi-million dollar life insurance policy for your family’s future and keep your capital fully invested in your company. The tool that makes this possible is capital premium financing. It allows you to use leverage to acquire a powerful asset, transforming your life insurance from a simple expense into a dynamic part of your overall wealth-building machine.

Key Takeaways

  • Leverage Capital, Don't Liquidate It: Premium financing allows you to secure a large life insurance policy using a loan, keeping your own cash invested in your business or other high-performing assets. The goal is for your capital to earn more for you than what the loan costs.
  • Prepare for Market Variables: This strategy involves real risks, not just rewards. You must have the financial stability to handle rising interest rates that increase your loan costs and the liquidity to meet a potential collateral call if your policy's value temporarily dips.
  • Define Your Exit Strategy Upfront: A premium financing loan must eventually be repaid, and this requires a clear plan before you begin. Your strategy should define how you'll pay off the loan, whether through the policy's cash value, other assets, or the death benefit.

What Is Capital Premium Financing?

Think of premium financing as a strategic tool, much like a business loan you might use to acquire an income-producing asset. Instead of paying for a large life insurance policy with a single, substantial check from your own accounts, you take out a loan from a specialized, third-party lender to cover the cost. The lender pays the premium directly to the insurance company on your behalf.

This arrangement allows you to obtain the coverage you need without having to sell off other investments or drain your cash reserves. For many entrepreneurs and investors, this is a powerful concept. It means your capital can stay put—working for you in your business, real estate portfolio, or other ventures—while you also secure a significant life insurance policy. It’s a way to add a valuable asset to your financial picture without subtracting from another.

How Does It Work?

The mechanics are fairly straightforward. Once you’re approved for a policy and the financing, the lender sends the premium payment directly to the insurance carrier. You then have a loan agreement with the lender, which outlines your interest payments and repayment terms. In most cases, the cash value of the life insurance policy itself is used as the primary collateral to secure the loan.

This structure is what makes the strategy so efficient. You are essentially using the asset you're acquiring (the policy) to secure the funds needed to purchase it. Instead of making large premium payments to an insurance company, you’ll make smaller, often interest-only, payments to the lender for a set period. This frees up your cash flow for other opportunities while the policy grows.

Who Is It For?

Premium financing is not a one-size-fits-all solution. It’s designed specifically for high-net-worth individuals, successful business owners, and investors who need a large amount of insurance coverage but have their capital actively invested elsewhere. If you have a net worth in the millions and your money is tied up in assets you don’t want to liquidate, this could be an ideal strategy.

It’s a sophisticated approach best suited for those who are comfortable with leverage and understand how to make their money work harder. This strategy is often a key component in advanced estate planning and business succession strategies, where a large death benefit is needed to provide liquidity, cover taxes, or fund a buy-sell agreement. It’s for people who see life insurance not just as a safety net, but as a financial asset.

Why Finance Your Premiums Instead of Paying Cash?

When you have the capital on hand, the idea of borrowing money to pay for something might seem counterintuitive. Why take on debt when you don’t have to? But for savvy investors and business owners, premium financing isn’t about affordability—it’s about efficiency. The decision to finance your life insurance premiums comes down to a simple question: What is the highest and best use of your dollar?

Paying a large, lump-sum premium means that cash is no longer available for other opportunities. By financing, you can put a powerful life insurance asset in place while keeping your own capital deployed in your business, real estate, or other investments where it’s already generating strong returns. Instead of liquidating assets or disrupting your cash flow, you use leverage to achieve two goals at once: securing your financial future with a substantial policy and keeping your money working hard for you today. It’s a strategic move that allows you to add an "and" to your assets, rather than making an "or" decision. This approach transforms your life insurance from a simple expense into a dynamic part of your overall wealth strategy.

Keep Your Capital Working for You

Every dollar you own has the potential to be productive. When you pay a large premium in cash, that dollar’s job becomes singular. But when you finance that premium, you free up your personal capital to continue performing in other areas of your portfolio. Think of it as an opportunity cost decision. If your investments are consistently earning a return that’s higher than the interest rate on the loan, it makes financial sense to borrow. Instead of tying up your capital in large upfront payments, you can use premium financing as a tool within your personal financial plan to keep your assets generating wealth for you and your family.

Use Leverage to Amplify Growth

Leverage is a familiar concept for any successful investor or entrepreneur. It’s the principle of using borrowed capital to increase the potential return of an investment. Premium financing applies this same powerful concept to your life insurance. It allows you to obtain a significant policy—and its corresponding cash value growth potential—without having to sell off other high-performing assets. As one of our clients discovered, premium financing allows you to dramatically re-configure your assets without needing to immediately liquidate or risk losing years of hard work. This strategy lets you control a much larger asset than your initial cash outlay would suggest, amplifying the impact of the policy on your long-term wealth creation.

Maintain Your Cash Flow Flexibility

For business owners and active investors, liquidity is everything. Having cash on hand allows you to seize timely opportunities, cover unexpected expenses, or simply operate with a greater sense of security. Writing a six- or seven-figure check for a life insurance premium can put a significant strain on your cash flow, limiting your financial agility. By financing the premium, you can make smaller, more manageable loan interest payments while keeping your cash reserves intact. This preserves your ability to make strategic moves when the time is right, ensuring your life insurance strategy supports your financial freedom rather than restricting it.

Secure a Larger Policy Than You Could with Cash

Your need for life insurance is determined by your goals—protecting your family, planning your estate, or creating a legacy—not by the amount of cash you have free at any given moment. Premium financing bridges that gap. It enables you to secure a policy that truly fits your needs, which might otherwise be out of reach if you were paying with your own capital. By opting for capital financing, you can get the protection you need now and pay for it over time, making the insurance more manageable. This ensures your estate plan is properly funded and your family’s future is secure, without forcing you to compromise on your vision.

What Does the Premium Financing Process Look Like?

Financing your life insurance premiums might sound complicated, but it’s a structured process that can be broken down into a few clear steps. Think of it as assembling a team: you, your financial advisor, an insurance carrier, and a lender all working together. The goal is to put a powerful policy in place without you having to liquidate other high-performing assets to pay the premiums in cash. This strategy allows you to obtain the coverage you need while keeping your capital at work in your business or other investments.

The entire process is designed to be thorough, ensuring that the arrangement is a good fit for both you and the lender. It moves from initial qualification and paperwork to securing the loan and finally, activating your policy. Having a trusted team to guide you through each stage is essential, as they can handle the coordination between the insurance carrier and the lending institution. This lets you focus on the big picture: using leverage as a tool to build your wealth and protect your family’s future. The journey starts with a simple application and ends with a fully funded life insurance policy working for you.

Step 1: Application and Underwriting

The first step is a dual-application process. You’ll apply for both the life insurance policy and the loan to finance the premiums. For the insurance policy, you’ll go through the carrier’s standard underwriting. This typically involves a review of your medical history, a health exam, and a look at your overall financial standing. The insurance company wants to confirm you’re an acceptable risk for the amount of coverage you want.

Simultaneously, you’ll apply for the loan with a third-party lender that specializes in premium financing. Their underwriting focuses on your financial health. They’ll verify your income, assets, and net worth to ensure you have the capacity to service the loan interest. Both the insurance carrier and the lender must approve your applications before you can move forward.

Step 2: Pledging Collateral

Once you’re approved, the next step is to secure the loan with collateral. Collateral is simply an asset that you pledge to the lender to secure the loan, giving them confidence you’ll repay it. In a premium financing arrangement, the primary collateral is the cash value of the life insurance policy itself. As you pay the loan interest and the policy grows, its cash value increasingly secures the loan balance.

In the early years of the policy, the cash value may not be large enough to fully cover the loan amount. In this situation, the lender will require you to pledge additional collateral. This could be other assets you own, such as non-qualified investment accounts, real estate, or even a letter of credit. This is a key part of the strategy and protects the lender’s interests until The And Asset® has grown sufficiently.

Step 3: Funding Your Policy

This is the final step in setting up your policy. After all the agreements are signed and the collateral is in place, the lender wires the premium payment directly to the insurance company. Your policy is now officially “in force,” meaning your death benefit is active and the cash value can begin to accumulate.

From this point forward, your main responsibility is to make the required interest payments on the loan directly to the lender, typically on a quarterly or annual basis. With the policy funded, you’ve successfully used leverage to acquire a significant asset without a large, upfront cash outlay. This frees up your personal capital for other opportunities, which is a cornerstone of a sound retirement and wealth-building strategy.

Understanding the Costs and Terms

Premium financing is a powerful strategy, but it’s not free money. Like any loan, it comes with specific costs and terms you need to understand completely before moving forward. The goal is to use leverage intelligently, which means having a clear picture of the interest you’ll pay, how you’ll pay it back, and any other financial implications. When structured correctly, the benefits of keeping your capital invested and working for you should far outweigh the costs of the loan. This isn't about finding a loophole; it's about making a calculated decision to optimize your assets and secure a larger policy than you might otherwise.

Before you sign on the dotted line, you need to get comfortable with the numbers. This means looking beyond the initial illustration and digging into the mechanics of the loan itself. We’ll break down the three main components you’ll need to consider: the interest rates and fees that determine your carrying cost, the repayment options that affect your cash flow, and the potential tax implications that could add another layer of efficiency. Thinking through these elements with your financial team is what separates a smart financial move from a risky gamble. It’s about ensuring the strategy serves your long-term vision for your wealth.

Breaking Down Interest Rates and Fees

The primary cost of premium financing is the interest on the loan. This isn't a fixed rate like a mortgage; it's typically a variable rate tied to a benchmark index, like the Secured Overnight Financing Rate (SOFR), plus a margin set by the lender. This means your interest payments can change over time as the benchmark rate fluctuates. Your personal financial health and creditworthiness play a significant role in the rate you're offered. A strong financial position will help you secure more favorable terms. The key is to compare this cost of financing against the potential returns you can generate by keeping your own capital invested elsewhere, a core principle of building wealth through life insurance.

Exploring Your Repayment Options

When you finance your premiums, you’re generally responsible for paying the loan interest each year out-of-pocket. This keeps the loan in good standing while the policy's cash value grows. The principal of the loan itself offers more flexibility. It’s typically designed to be paid back later, often from the policy’s internal cash value, from other assets you hold, or ultimately from the death benefit. This structure is what allows you to maintain your cash flow for other investments. Every financing agreement is different, so it’s essential to review the specific repayment terms and plan your exit strategy from the loan from day one as part of your overall financial plan.

Are There Any Tax Advantages?

This is a common question, and the answer is: maybe. For business owners or investors using life insurance for specific purposes—like funding a buy-sell agreement or protecting business assets—the interest paid on the loan may be tax-deductible as a business or investment expense. However, this is highly dependent on your unique situation, how the policy is structured, and current tax laws. It’s not an automatic benefit. This is an area where professional guidance is absolutely critical. A potential deduction can be a significant advantage, but it must be part of a carefully designed tax strategy that you’ve developed with your tax advisor and financial team.

Premium Financing vs. Other Payment Methods

When you’re considering a large life insurance policy, paying the premiums is a significant financial decision. While writing a check from your own account is one way to do it, it’s not the only way—and often, it’s not the most efficient. Premium financing is a strategic alternative to paying with cash, but it’s also different from other common arrangements like split-dollar plans or taking loans directly from your policy.

Understanding these distinctions is key to making sure your financial tools are working together effectively. Each method has its own structure, benefits, and ideal use case. Let's break down how premium financing stacks up against other payment options so you can see why high-net-worth individuals often choose it to enhance their overall financial strategy. By comparing these approaches, you can better decide which path aligns with your goals for wealth creation and protection.

Paying with Financed Capital vs. Your Own Cash

The most fundamental choice you have is whether to use your own money or someone else's. Paying premiums with your own cash is straightforward, but it comes with a major opportunity cost. Every dollar you use to pay a premium is a dollar that can no longer be invested in your business, real estate portfolio, or other assets that generate returns. Premium financing allows you to keep your capital working for you in those higher-growth areas.

Instead of liquidating assets or redirecting cash flow, you use a loan to cover the policy premiums. This makes the insurance more manageable and preserves your investment power. You get the protection and cash value growth of a large life insurance policy without having to sacrifice the capital that fuels your primary wealth-building activities. It’s about using leverage intelligently to acquire a powerful asset while keeping your personal capital deployed where it performs best.

How It Differs from Split-Dollar Arrangements

It’s easy to confuse premium financing with other complex insurance strategies, especially split-dollar arrangements. However, they are fundamentally different. A split-dollar arrangement is an agreement where two parties (often an employer and an employee) share the costs, cash values, and death benefits of a life insurance policy. It’s a tool commonly used for executive benefits or in estate planning to transfer wealth. The key word here is "split"—the policy's benefits are divided according to the agreement.

Premium financing isn't about splitting benefits. It is a straightforward loan from a third-party lender used to pay the policy premiums. You, the policyholder, retain ownership and control over your policy’s cash value and death benefit. The lender has a claim on the collateral (usually the policy's cash value and sometimes other assets), but they don't share in the policy's upside. This distinction is critical for entrepreneurs and investors who want to own the asset outright.

Comparing Against Loans from the Insurance Carrier

Another common way to access funds related to a life insurance policy is by taking a loan directly from the insurance carrier. However, a policy loan is an advance against the cash value you have already accumulated inside your policy. You can’t take a policy loan to pay the initial premiums on a brand-new policy because there’s no cash value to borrow against yet.

Premium financing is different because it’s an external loan used to pay those premiums from day one. This allows you to acquire a much larger policy than you could fund with a policy loan. Furthermore, third-party lenders who specialize in premium financing often provide more flexible and personalized terms than the standardized loan provisions offered by a large insurance carrier. They can create a structure that fits your specific financial situation, helping you secure the right policy for your retirement and legacy goals.

What Are the Risks to Consider?

Premium financing is a powerful strategy, but it’s not a set-it-and-forget-it solution. Like any approach that uses leverage, it comes with its own set of variables you need to understand and manage. Thinking through these potential risks isn’t about scaring you away from the strategy; it’s about making sure you go in with your eyes wide open so you can build a plan that’s resilient enough to handle market shifts. A solid strategy accounts for the best-case scenario and prepares for the bumps along the way.

The success of a premium financing arrangement hinges on a few key factors working in your favor. When they don’t, you need to be prepared to act. The primary risks revolve around three interconnected areas: the cost of your loan, the value of your collateral, and the performance of your life insurance policy. Understanding how these pieces interact is the first step toward using this strategy effectively and aligning it with your long-term goals for intentional living. Let’s break down what you need to watch for.

The Risk of Changing Interest Rates

Most premium financing loans aren’t like your typical 30-year fixed mortgage. They come with variable interest rates, often tied to a benchmark index like the Secured Overnight Financing Rate (SOFR). This means the cost of borrowing money to pay your premiums can change over time. If interest rates rise, your loan payments will increase. If they climb significantly higher than what was initially projected, the cost to carry the loan could start to cut into your policy's growth.

This is why it’s critical to stress-test your plan. Before you commit, you should see how the strategy holds up under different interest rate scenarios. A well-designed plan will still work even if rates climb, but it’s something you need to monitor as part of your overall tax and financial strategy.

What if Your Collateral's Value Drops?

In a premium financing arrangement, your life insurance policy’s cash value serves as the primary collateral for the loan. The lender is secure because they have a claim on this growing asset. However, especially in the early years of a policy, the cash value might not grow as quickly as projected. If the cash value dips below a certain level required by the lender, you could face a “collateral call.”

This means the bank will require you to pledge additional assets—like cash, stocks, or bonds—to make up for the shortfall and re-secure the loan. This is a critical point for anyone considering this strategy. You need to have enough liquidity outside of the policy to comfortably meet a collateral call without having to sell other assets at a bad time. It’s a key part of the life insurance planning process.

When Policy Performance Doesn't Meet Projections

The core engine of a premium financing strategy is the difference between your policy’s growth rate and your loan’s interest rate. Ideally, your cash value grows faster than the interest you owe, creating what’s known as positive arbitrage. But what if the policy doesn’t perform as well as illustrated? Life insurance illustrations are just that—illustrations, not promises. They are based on assumptions about dividends and market returns that can change.

If your policy underperforms, the arbitrage can shrink or even disappear. This could cause the loan balance to grow faster than your cash value, increasing the risk of a collateral call. This is why it's so important to work with a team that uses conservative projections and designs your And Asset for maximum efficiency, giving you the best possible chance of staying ahead of the loan costs.

Do You Qualify for Premium Financing?

Premium financing isn't a one-size-fits-all solution. Lenders have specific criteria to ensure the arrangement is a good fit for both you and them. Because it involves a significant loan, the qualification process is thorough. Let's walk through what lenders typically look for to see if this strategy aligns with your financial situation.

Income and Net Worth Requirements

Generally, premium financing is designed for high-net-worth individuals and successful businesses. While there's no universal "magic number," lenders often look for a net worth of at least $5 million and a significant, stable income. Why the high bar? They need to see that you have the financial capacity to service the loan, especially if interest rates fluctuate. This strategy is often part of a larger, sophisticated estate plan, so having a strong financial foundation is key. It’s less about affording the insurance and more about having the means to leverage capital effectively.

How Your Financial Health Plays a Role

Your net worth is just one piece of the puzzle. Lenders will also take a close look at your overall financial health, including your credit history, liquidity, and existing assets. They want to see a track record of responsible financial management. For business owners, this strategy is often a tool for managing risk and preserving capital for growth opportunities rather than tying it up in premiums. A strong financial profile demonstrates that you can comfortably handle the loan obligations and that you understand how to use leverage as a strategic tool within your broader financial picture.

Eligible Policy Types and Sizes

Not every insurance policy is a candidate for premium financing. This strategy is almost always used for permanent life insurance policies that build cash value, like Whole Life. That's because the policy's growing cash value serves as the primary collateral for the loan. The size of the policy also matters. While financing is available for smaller premiums, this strategy is most powerful for securing large policies with substantial annual premiums. The goal is to acquire a significant asset that you might not have funded with your own cash, making it a powerful tool for wealth creation.

How to Choose the Right Premium Financing Partner

Choosing a premium financing partner is as important as deciding to use the strategy itself. This isn’t just a transaction; it’s a long-term relationship with a team that will be integrated into a key part of your financial life. The right partner can make the process smooth and successful, while the wrong one can introduce unnecessary complications and risks. You’re looking for more than just a lender. You need a strategic ally who understands the intricacies of high-net-worth finances and the specific role that a large life insurance policy plays in your plan. The goal is to find a firm that aligns with your goals, offers transparent and flexible terms, and has the deep expertise required to manage this sophisticated tool effectively.

Look for Flexible Terms and a Modern Process

In a world of digital everything, you shouldn't have to deal with a financing process that feels like it's stuck in the past. The best premium financing partners have moved beyond clunky paperwork and offer a streamlined, modern experience. Look for a lender that provides an all-in-one online platform, making it easy to manage your financing and payments from anywhere. Beyond the technology, their terms should be flexible. A one-size-fits-all approach doesn’t work for sophisticated financial strategies. Your partner should be willing to work with you to structure a loan that fits your specific cash flow, collateral, and long-term objectives, rather than forcing you into a rigid, pre-packaged deal.

Seek Out a Team with Deep Expertise

Premium financing is a highly specialized field that sits at the intersection of banking, insurance, and investments. This is not the place for generalists. You need a team whose staff has deep experience—some of the most reputable firms have teams with an average of over 30 years in the insurance and finance industries. This level of expertise is critical because they’ll understand the nuances of policy design, collateral management, and interest rate environments. An experienced team can anticipate potential challenges and provide proactive solutions. They’ve seen various market cycles and can guide you through volatility, ensuring your strategy remains on track. When you meet a team, ask about their background and how they’ve handled complex cases.

Find a Partner Who Understands Your Full Financial Picture

A premium financing loan doesn't exist in a vacuum. It's a single component of your broader financial world, and your partner should treat it as such. The right lender sees premium financing as a powerful tool within your overall risk management and wealth-building strategy. They should take the time to understand how this fits with your estate plan, tax strategy, and investment portfolio. This holistic view is crucial because it ensures the loan structure complements your other financial goals instead of conflicting with them. A partner who understands your full picture can help you use this strategy to its greatest advantage, preserving your capital for other opportunities while securing the protection and growth you need.

Is Premium Financing the Right Move for You?

Deciding whether to finance your life insurance premiums is a major financial choice. It’s not a simple yes-or-no answer; it depends entirely on your unique financial situation, your risk tolerance, and what you want to accomplish in the long run. This isn't just about buying a policy—it's about integrating a sophisticated leverage tool into your overall wealth strategy.

To figure out if this path makes sense, you need to honestly assess three key areas. First, consider the opportunity cost of your capital—what else could that money be doing for you? Second, make sure the strategy aligns with your long-term financial and life goals. Finally, you absolutely must have a clear and realistic exit strategy from the loan. Let’s walk through each of these points so you can make a well-informed decision.

Weighing the Opportunity Cost of Your Capital

The core question behind premium financing is simple: can your money earn a higher return elsewhere than the interest you’ll pay on the loan? For many entrepreneurs and investors, the answer is a resounding yes. Tying up a significant amount of cash in upfront premium payments means that cash isn't working for you in your business, real estate portfolio, or other investments where it could be generating substantial growth.

Premium financing allows you to get the life insurance coverage you need without having to liquidate high-performing assets or drain your working capital. It lets you keep your money where it does the most good. This is a key part of an efficient wealth-building strategy, as it allows you to reconfigure your assets without losing momentum or being forced to sell at the wrong time.

Aligning the Strategy with Your Long-Term Goals

Premium financing is a tool, not a goal in itself. Like any tool, it’s only useful if it helps you build what you want. Before moving forward, get crystal clear on why you want this life insurance policy in the first place. Is it to create a tax-free death benefit for your heirs? To build a source of supplemental retirement income? Or is it a key component of your business succession plan?

The financing arrangement should directly support these objectives. For example, if your goal is maximum cash value accumulation for future income, the loan structure needs to be designed to support that without putting the policy at risk. This is where the idea of intentional living comes into play—every financial decision should be a deliberate step toward the life you want to create, not just a reaction to a product offering.

Planning Your Exit Strategy

A premium financing loan isn't permanent; it has to be paid back. This is the most critical piece of the puzzle and where many people get into trouble. You must have a clear, documented plan for how and when you will exit the loan arrangement before you even sign the paperwork. There are several common exit strategies, and the right one depends on your financial plan.

You might plan to use the policy's internal cash value growth to pay off the loan after a certain number of years. Alternatively, you could plan to use funds from the sale of a business or another asset. For some, the loan is simply carried until death, at which point it's repaid from the death benefit. Whatever your plan is, it needs to be stress-tested against different scenarios, like changes in interest rates or policy performance. A solid estate plan often goes hand-in-hand with this decision.

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Frequently Asked Questions

Is there a specific net worth I need to qualify for premium financing? While lenders often look for a net worth of at least $5 million, it's not a rigid rule. The more important factor is your overall financial health. Lenders want to see that you have stable income and enough liquid assets to comfortably make the loan's interest payments and handle a potential collateral call if needed. It’s less about hitting a specific number and more about demonstrating the financial capacity to manage the strategy effectively.

What happens if the life insurance policy doesn't perform as well as expected? This is one of the primary risks to plan for. If the policy's cash value grows slower than projected, the gap between your loan balance and your collateral widens. If this gap becomes too large, the lender may issue a "collateral call," requiring you to pledge additional assets to secure the loan. This is why we stress-test plans using conservative assumptions, ensuring the strategy can withstand market fluctuations and still make sense for you.

How do I eventually pay back the loan? Planning your loan exit from day one is critical. There are a few common paths. Many people plan to use the policy's own cash value to pay off the loan once it has grown large enough. Others might use proceeds from a future event, like the sale of a business. A third option is to carry the loan for life, and the balance is simply paid back from the death benefit before your heirs receive the remainder. The right strategy depends entirely on your personal financial plan.

Can I use premium financing for any type of life insurance? No, this strategy is specifically designed for permanent life insurance policies that build a strong cash value, such as a properly structured Whole Life policy. The growing cash value is the engine that makes this work, as it serves as the primary collateral for the loan. Term insurance, which has no cash value component, is not eligible for this type of financing arrangement.

Is this strategy only for estate planning? While it's an excellent tool for funding large estate plans, it’s definitely not limited to that. Many successful entrepreneurs and investors use premium financing as a wealth accumulation tool. It allows them to acquire a significant cash-value asset for future tax-free income or business succession without having to pull capital out of their high-performing businesses or real estate investments. It’s a way to add a powerful asset without subtracting from your current growth.

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Author: BetterWealth
Author Bio: BetterWealth has over 60k+ subscribers on it's youtube channels, has done over 2B in death benefit for its clients, and is a financial services company building for the future of keeping, protecting, growing, and transferring wealth. BetterWealth has been featured with NAIFA, MDRT, and Agora Financial among many other reputable people and organizations in the financial space.