Featured BetterWealth Originals
Our own flagship frameworks, the foundation of how we think about wealth.
Guide · BetterWealth Original
The 2026 Life Insurance Company Guidebook
Our in-depth review of the top carriers used for cash value strategies. Compare Northwestern, MassMutual, Guardian, and Penn Mutual with real numbers.
Book · BetterWealth Original
The AND Asset: How to Give Your Dollars More Than One Job
Caleb's foundational framework for wealth efficiency, how to eliminate financial friction and make your dollars do multiple jobs simultaneously.
The Full Library
What Would the Rockefellers Do?
How the Rockefeller family used trusts and life insurance to build generational wealth that compounds with every passing generation.
Live Your Life Insurance
Kim Butler's guide to using dividend-paying whole life insurance as the foundation of a financial strategy, not just a death benefit.
Ernst and Young: Insurance and Investment Integration Study
Independent research showing how combining insurance with investments produces better long-term outcomes than either strategy alone.
Dr. Wade Pfau: Life Insurance as a Retirement Asset
Academic research from The American College on how adding life insurance to a portfolio allows retirees to withdraw more with less risk.
How to Design an Overfunded Whole Life Policy
A step-by-step breakdown of what separates a specially designed policy from a typical one, and why the difference is worth hundreds of thousands of dollars.
Permission to Spend
Dr. Tom Wall's complete framework for using life insurance to generate retirement income you can actually spend without fear of running out.
Dr. Tom Wall: The Permission to Spend Research
Academic white paper on actuarial science and how permanent life insurance enables higher sustainable withdrawal rates in retirement.
Tax-Free Wealth
Tom Wheelwright's guide to legally reducing your tax burden, includes a full chapter on how life insurance fits into a tax-free wealth strategy.