What would make someone sell every IUL they own, call all their clients to admit that they were wrong, and then go all in on building one of the best whole life insurance systems I've ever seen? In this episode, I sit down with Kyle Fuller, an incredible educator, entrepreneur, and the owner of Factum Financial to unpack how he went from selling IULs to becoming a fierce advocate for properly structured whole life insurance. We dive into the biggest misconceptions about policy loans, the four stages of using life insurance. and how he's using it to run a private family banking system that's reshaping his family's financial legacy. We have a 30% reserve ratio. That's my liquidity reserve rule for my family. Let's dive in. Kyle Fullerman, welcome to the Better Wealth Show. I think this is the first time you're actually on the show, which is crazy because we've known each other for five plus years. You've been in the space 10 years. You guys are crushing it. I love seeing your Facebook posts and you guys are running events and doing some incredible things. We're at... in Salt Lake City at Truth Training. Todd Langford is no stranger to this show. And you made some comments and just like throughout the day that I was just like, man, like I got to get Kyle on. Like I would love to talk about, even we were talking about the funding calculator, which I'll say was my favorite calculator that just helps you understand that life insurance, start comparing it and you start bringing in other factors. And it's an amazing asset. And it, for me, like really colored in. This is incredible. And I know that you have some perspectives. You also have an amazing way to teach. And so we're going to take some time here, hear how you articulate it, because one of the reasons I do this show is the way that I talk might resonate with some people. But if I can bring on other people, like people resonate, they'll also pick us apart in YouTube comments. So buckle up. Before we jump in, I would love to get like your how you got into the space. I heard rumors that you were like into IUL. And then now you don't sell IUL. So I think that would also be interesting on your path. And then we can kind of jam on all kinds of nerdy things when it comes to life insurance. Let's do it. So yeah, my journey started at 16. Read Rich Dad, Poor Dad. Richest Man in Babylon. The Total Money Makeover. All those were early books. And I had a Roth IRA when I was 16. So I've had it 19 years now. And my grandfather set it up and said, if you fund this, there's tax-free advantages. You can retire early, which sounds good if you don't like going to school and you haven't found your passion for work and life. And so I was busy during high school, but I'd work on the weekends, save like 50% of my income, and I put it in that Roth IRA. And then 2008 rolled around, so I graduated in 2007 high school, and I watched about 40% of that Roth IRA just disappear. And the advice that was given to me is, don't worry, you're young. It'll come back. And it was like, well, that's not really a strategy. Yeah, right. Because what are you going to tell me when I'm 58? There's no time, you know? And so I kind of had to put everything on pause and I just started looking. Yeah. Like there's got to be something else out there. And I ended up meeting this guy who was talking about the benefits of permanent life insurance, specifically in IULs. And I had no idea the difference between term, whole life, IUL, like very uneducated. And I was like, man, that sounds a little bit too good to be true. Yeah. So I went home and did my research and I'm like. That's exactly how it works. Like, this is really neat. So I ended up buying two IULs, one on me, one on my wife. And I'm curious, what were some of the talking points here? Like, that's incredible. Like, was it? They can't lose money. Okay. Which was attractive to me because I just lost a bunch of money five years ago. Right. It's got good upside potential. And if you just don't lose. Yes. You know, and so that was really the extent of what I knew about IULs. Yeah. And I mean, I think there's a place for them. Right. But I came from it with no education. So then I meet this orthodontist in Chandler, Arizona, who had owned the whole life for a long time, was teaching other millionaire dentists, orthodontic doctors at his office after hours. And my wife worked for him. So he knew I had my life insurance license. So he basically said to my wife, Diane, if Kyle's in the life insurance world, have him come talk to me. I'll set him straight. You know, so at 24, 25, I already thought I knew everything because I'd found IULs, right? Like, this is it. And so my ego for like three months didn't let me go down there. And then I went down one day and I was like, this guy is a pro at insurance, privately financing his practice. These are all the things I was looking to find. And I'm like, how did you learn how to do this? So he gave me the book, Becoming Your Own Banker. And I said, what kind of policies are you guys doing? And he said, you're not going to like it, but it's whole life insurance. And I'm like, yeah, don't you know it's the worst one? Like, what are you doing? You're stuck in the old age. Let me show you a new product. I'm like, dude. So he gave me some books to read, The Pirates of Manhattan, Barry Dyke. I went home and read it, went back to the guys I was working with. And I'm like, hey, what do you guys really know about whole life? And the answer was, well, those are black and white TVs compared to the color TVs we have now. And that was really the extent. And so I was like. I don't think these guys know what they thought they knew. Anyways, I started working with that orthodontist and his mentor, which was Ray Poteet. And I spent four years mentoring with Ray, learned a lot of good things. Awesome. Got into the banking world. And that was my journey into whole life. So I had those IULs for 10 months. I sold a decent amount of them. And I had to have some uncomfortable conversations with some clients like, hey, we might have not got the right plan for you. I was under some impressions that they would do this. and Didn't understand all the mechanics. I'm not a pro in the IOL space at all. And so now we have a significant amount of whole life. Had them for 10 years. Still buying them today. Expanding the system. And here we are. Were any of the clients upset at you or did they appreciate that you were? It was very uncomfortable. And most of them were very appreciative. Like appreciate it now versus 10, 15 years into it. And so, yeah, very embarrassing, hard lesson to learn. But it was the right decision. Yeah. And we have advisors watching this and we have consumers watching this. What I find is if you are always honest and you go and you have the right intention and you just share with like that, most people would rather have that and you doubling down or trying to justify something. And so, yeah, it's almost impossible if you're going to continue to grow as a human to not say I was wrong or I wish I would have known this better. And what you'll find is you'll have more loyal people that trust you because they know. that your integrity means something. Right. And it's nothing against the IUL space, but the way I look at it now is if you want an investment grade vehicle, IUL is probably an option for you. But compare it to investment grade vehicles. When you want an asset that has guarantees, liquidity, call it a foundational or security asset, whole life is where I'm going. And so we really got to separate those conversations and they have a lot of similar characteristics, but they perform. very different roles in the money game, security asset, acceleration asset. And that's just where my mindset is on it. Keep those separate. So I know you have a background in infinite banking, but you also in your teaching and how you market and talk, you don't necessarily use that language. So I would love to hear from you. Like if we were, I know we have a whiteboard here, but if you were to like give a framework or like, how do you think about money? Rich Dad, Poor Dad was one of the first, you know, and the reason that was an amazing book because it just makes it super simple. You're financially free when you have enough income, passive income coming in to be able to cover your expenses. What is your framework of how you see money? And then what I want to do is I want to double tap life insurance and go down that. But I'm guessing that life insurance is a piece of the framework, but not end all be all for you. Yeah. So we're a firm believer in cashflow and income. The whole idea of retirement, which is what I was sold on early, sounded great because I didn't like going to high school. specifically just, I didn't like the learning curriculum. And when I read Rich Dad Poor Dad, I was like, why are we never taught about money? We're never taught about stuff that we need to be learning every single day of our lives after we graduate. And so it set me off on a different path. And so, you know, the idea of retirement sounds compelling if you're in a position where you don't love what you're doing. And so what is your option? Well, your only option to be excited in life is to have some expiration date on your current job or circumstances. So that's what you fight for. And so our conversation is built around creating freedom and abundance in your spiritual life, your personal life, with your family and your occupation. But the number that unlocks that lifestyle is an income equation in the financial realm. It's not an accumulation number. Yeah. And so when you focus on creating cash flow and income and you know, I need $10,000 to live the life that I really want. Yes. That's what you run down and you can run that down quite quickly if that's what you're focused on. We call that your minimum freedom number, like $1 more than, you know. monthly expenses. And then we call what's called the infinite freedom number. That's the number that if you were looking at your spouse, you say, how much money do we need to bring it in to where you'd be like, we did it and we can do everything we've ever wanted. Give the money you want to give, spend the money you want to on your personal, with your family, the vacations you want to do, Bora Bora, New Zealand, all the big things you've always wanted to do. That's what we call your infinite freedom number. And that's usually something you're running down indefinitely. Yeah. It almost doesn't stop. It'll like move. And so, yeah, that's our overall framework on, we don't teach retirement. We teach how to live intentionally and abundantly and whole life plays a very important role in that. I love that. So what I love about that is it's like, let's be real realistic. And, and even for me, like that number would probably be pretty small on like what I would need to make just to keep everything going. And that, that would be like a, an emergency case scenario, but then you can dream. And like, it's amazing if you don't have a target in mind, you're never going to hit it because there's no intention behind that. And so love that you do that. After you get that number, what is the next step? Most people have no idea where to start or how to really evaluate whole life insurance. That's why we've built The Vault. It's all of our best life insurance resources and educational tools all in one place, all for free. We have calculators, handbooks, crash course, deep dive videos on numbers. If you want to learn more, click the link. in the description or tag comment below to unlock the vault. All right, back to the video. It's just, it becomes a constant game of evolving that life. And so first you have to design that, you have to know the number that when you hit it, it's time. But what's fun about that game is you start living better during it. 30 years to accumulate, to retire, you give up the best, possibly best years of your life. And if you look at it on the other side of the equation, Everything we do from an accumulation standpoint, if we don't have access to the dollars, is a cash flow conversation for someone else receiving it. That's Wall Street's game, right? I'm putting money into my 401k every month. That's negative cash flow for me. It's positive cash flow for someone else. And why were we not taught to think the same way? And so we're big on just the, you should be the driver of your finances. And so, yeah, it's a conversation that's fueled our community. All of our conversations are centered around that. What you probably want, what most people probably want is abundance in all areas of life. It's not a retirement thing. It is you want to give, you want to live, you want to experience with your family. And that's an income conversation. Love that. Okay. Let's talk about life insurance because life insurance is not an end all be all. We have some friends probably in the industry that the way that they talk about it, I was like, man, if I just buy life insurance, my life is set. Yeah. And so... How do you talk about life insurance? It's obviously a big part of your practice, our practice. What's your framework of how you talk and utilize life insurance in your life? Yeah. I think whole life is like the toughest asset you're ever going to own. It's got benefits built into it that you will not find in any other asset. So if you position that asset in the security portion of your wealth framework, so it's not an investment. I think it's the biggest misconception. If people can get away from thinking it's an investment, they'll start to see it for what it is. The economic benefits it provides, the guarantees, the liquidity, the privacy, the constant compounding nature, the death benefit or legacy. And when you know how to calculate the actual yield on policies, which is why you got to come to something like truth concepts, that's when you go, oh my gosh, this asset's almost unbeatable. Yeah, it's not the end all be all. But when you're comparing it now to other liquid safe accounts, checking accounts, CDs, savings accounts, that's when you go. I'm not maximizing the benefits that I deserve in the security portion of my wealth. Yeah. But we get so caught up in investing. Yeah. And so if you position whole life at the foundation and like I'm big on the infinite banking concept, like I do infinite banking. Yeah. And the way we teach this is it's not for everyone. Yeah. And most people have no idea what it is. And so people have reduced, I think, infinite banking down to I bought whole life and I'm using the loan provision. I'm doing IBC. Yeah. Or I have an IBC policy. And I think it. comes down to like four stages. People buy whole life in four stages. As a saver, they just want a more efficient place to store their wealth. They need life insurance protection. So you and I solve that problem. And then once they get educated on it, they're like, you know what? I could use this. And I start using the policy to build wealth. Maybe it's part of their debt strategy. And then you're going to see people incorporate like a system of policies and kind of run their whole life policies like a business. And we call that the business banker. That's stage three. And then stage four is what I call infinite banking. And there's a strong philosophical belief there. And a lot of times the math doesn't make sense. But we do things in the infinite banking world that might not make mathematical sense to someone building wealth. We're doing it for the legacy and the significance, right? Like, so I have a family banking system. I loan money to my siblings for vehicles. I will loan money to my kids for vehicles, mortgages. I could go get a better rate of return in my business. But there's a legacy and a significance play there that's really heavy on the relationships that are built around that. And so I'll take the relationship and the significance over a higher rate of return. And I think that's where people get the infinite banking concept wrong. You have to understand at the core what's happening there. And if we're not going to go to that level, let's not call it infinite banking. Call it what it is. You use whole life for a wealth building tool. Yeah, you use whole life as a safe asset to save and... use your money throughout your life. But I appreciate you saying that and articulating that is that's amazing that you do that with your family. And I have a problem with people that like. Don't articulate like, hey, this is maybe not the most efficient way, but guess what? Having kids might not be efficient. Getting married might not be efficient. So the thought process that just doing something that's financially optimized or efficient is always the best is maybe a flawed mindset to begin with. But if you get really clear on what you want, and then if you can have financial tools that can help accomplish that, I would actually articulate that being efficient, even if financially. it may be less optimized because you're getting closer to your desired result. Well said. All right. So whole life, unpack your philosophy around, like Kim Butler has emergency and then after an emergency is opportunity. I'm curious how much you recommend people have before they even use, like how much money do you want saved to off to the side? You could call that dead money, but you could also call that like insurance policy on your own cashflow? And then do you teach like opportunity fund? And then how, what's the framework of how you teach people to use that when it comes to, they have a system of policies that are doing infinite banking? Yeah. So the way I look at it is I learned a lot of good things from my first mentor in the business and he was doing infinite banking and he owned whole life insurance, like very few people I've seen since then. And this guy was a pro, forever grateful for him. My family's financial legacy is... much different because of that man. And at the same time, we learned some things because he was so good. And when you're that good at the money game and leveraging whole life, if you're learning advanced strategies with the loan provision and you're new to the game, it can be dangerous. And so I was always under the impression that max policy loans were the way to go. Because if you're earning four and you're paying six, you're getting ahead because the compound interest, which is an absolute half truth. That's not really happening. But it sounds good. We know that, right? And so it put myself not in a bad situation, but the power is not in the loan for whole life insurance. It's in the cash values. Yeah. Like that's where the power is at. It needs to be a stable liquid asset. So right now we have a 30% reserve ratio. That's my liquidity reserve rule for my family. Okay. So if we have a million dollars of cash value. Yeah. 300,000. is non-negotiable. We'll never touch it. It doesn't matter what the deal is because no deal is going to be worth sacrificing what took us 10 years to build. Where people get it wrong is they'll listen to people online and they'll do max loans because they think, well, I'm earning four and even if I'm paying six, I'm getting ahead. Well, then events happen. Let's just say COVID. I know a lot of people in the travel industry that when COVID hit, it shut them down. And if you don't have income and you have huge loans and no reserves in your policies, We watch people walk away from 10-year-old whole life policies. Yeah. And it's like, you can't get that time back. Why making your safest asset unsafe? Like, what's the point of that? So we have rules now that we teach our clients as well. Like, you need to have liquidity reserves. Either a number of days, a dollar amount. Or in my case, I like percentages because I plan on growing and scaling. So I need a percentage-based savings rate. I need a percentage-based liquidity rate. Yeah. So that when we're 10 million, 30 million. the savings and the liquidity scales with it. I love that. Because if you have a $200,000 liquidity reserve, and now you're making 10 million bucks, 200 grand doesn't do anything for you. That could be like a week of payroll. How did you come up with 30% number? That's a great question. I don't know if there was any thought process, probably because the richest man in Babylon, in that book, they teach you, put away 10%. Sacred money that's used for growing. Pay yourself first. And then 20% goes to debt. and you live off of 70. Once our debt was paid off, we just kind of went to like this 30% savings rate. And then from there, 30 has been a very healthy number. So we kind of converted it to other things like 30% to liquidity reserves. But it will also fluctuate during certain events. Like Buffett's doing some things with his cash right now, where he's sitting on like a 30% cash reserves. 70% of his wealth is in assets accelerating because he thinks, I don't know, something's happening. Right. It's forcing, forcing him to move. But like right now we're trying to increase our liquidity reserves. Yeah. We're not staying at 30. I'm trying to get to 50 to 60 and just stay liquid. Yeah. And just, just be clear, this is not investment advice or insurance advice, but I am actually the same way. I have over 60 plus percent personally right now. We have businesses though. So it's like the also, I don't know about you, but I, I can operate as a better business owner and a visionary if I'm not worried about next week's payroll kind of deal. So there's an aspect of that, but it's a really, really interesting insight. You mentioned about being debt-free. What is your thoughts on, like, you don't have a mortgage? Is your family banking system replaced your mortgage? Yeah, right now we rent. We sold our home at the peak of the market. Let's go, dude. There was an opportunity. I love that. At a certain point, you just kind of have to do your own thing. Yeah. Like people would say, no, you got to own because the appreciation and the, and I'm like. We made a lot of money selling our house. Yeah. All of it went to PUAs in our system. You know, and it's like, and now we're going to wait for the opportunity. Yeah. And also, I'm sure you have frameworks for a lot of things. The cost of living. Yeah. So it's like, and so some people might be in a home and they might be paying a mortgage. It's $4,000, $5,000, but they could be potentially renting an equivalent situation for maybe $3,000. Right. So yeah, you're building equity, but you also have to look at the opportunity cost. And I think a lot of times we get... these half truths of like owning a home is the American dream or it's like always a good investment. Well, is it? Because compared to invest, like compared to businesses or other opportunities. So I think that's amazing. Yeah. You got to carve your own path. That's why you got to get educated and just make decisions for you. Yeah. The comparison game is always unwinnable, right? It's like Caleb's got to do Caleb. Kyle's got to do Kyle. Yeah. And sometimes that means doing things that people would say, why are you selling your home? you know why are you renting yeah because we got our business that's rocking rolling right now. There's opportunity outside of appreciation on a home. We're going to go capture that. If you were to buy a home in the next years, would you use a mortgage or would you try to have cash value? Yeah, that's another good one. So if it doesn't go past that liquidity ratio, maybe we'd finance it all with policies. But I'm also not opposed to using banks. There's a time and a place, right? So I love infinite banking. We'll use our policies for a lot of things. Yeah. But I'm also a firm believer that you don't use policy loans for everything. You know, one thing I've learned from Todd at Truth Concepts is, you know, if you can prove that you can borrow money from a bank, that's the best time to go work with them, right? Yeah. But if I get in a pinch financially and the banks aren't going to lend me, I can always go to my cash values. Always. Always. Yeah. But if I only use my policies for cash values and the policy loans borrow against it, and now I put myself in a pinch and my policies are max leveraged, there is no other option. And so there's a game there that you want to be careful. And that's why I don't recommend using policy loans for everything. So we'll probably use a conventional bank. We probably wouldn't finance our own mortgage. Not right now. Maybe in the next 10 years. I'm totally with you. I think there gets to a point where it's like if you get to a point where it's just an annoyance, you may be in a different league. But if you're someone that still wants to be efficient with all your resources and all. There gets to a point where it's like, okay, risk management. Let's not even look at finances. Let's say the mortgage is a higher interest rate, higher interest rate, let's say 2% higher. I would still take that and give myself, it would be costing me 2% to have optionality over here. Yeah. And you're totally right. If things get in a pinch, instead of having all my money tied up, now I have a pool of capital that can make 10 years of payments, let's just say. Right. So I have 10 years. to figure out what I want to do. I could sell that. Like I just have options. And it's just, it's just interesting because I find that a lot of people use the mortgage conversation around, like you have more risk. Right. I'm, but I also understand where it's like, if you don't have that discipline and a 15 year mortgage could be the right thing. Cause it's just making you pay off your home. And what you would have done is just buy liabilities. So it's like, I'm, I'm empathetic to the, to the conversation. Yeah. And it's why you have to ask people good questions. Yeah. Because we don't make every financial decision based off just finances. That's right. There's a lot of emotional things that we do. Why would we live in one home versus another or drive one car versus another? I did the whole Dave Ramsey plan and eat beans and rice, which I love Mexican food, right? So I could do Dave's diet plan. Arizona is not a bad place to do that. Beans and rice every day, man. But the rest of it, it's kind of a miserable way to live. Yeah. And when you have the epiphany that not all debt's bad, there's debt that consumes your income, there's debt that pays you income, and everyone's different. Yeah. But, you know, we drove and paid off cars. We did all that. And it was a miserable way to live for us. Yeah. You know, so it's like, yeah, now some of the vehicles we drive there. I mean, they're definitely nice, but it upgraded. Now my commute to the business that I love doing is so much better than it used to be. Like there was so much value in that purchase decision. Aside from finances that like, that's why you have to ask people like, what's important to you? What are you trying to do? Yeah. For some people paying off the mortgage. That's the best thing they should do. And they will sleep better. And that's it. What is the ROI in sleeping better? It's hard to put a dollar amount on that. What's the biggest mistake that you've seen someone make in the life insurance space or just in your practice or even not connected to you when it comes to life insurance? I think the biggest danger is just the assumption that these policy loans are like magical. Yeah. Like there's no magic. There's just magicians out there. Yeah. And I was one of them. Like I was teaching a lot of that. You can earn for pay six and get that. Let's unpack that. The concept of that is you're getting your compound interest in your policy and then you show a 6% amortized concept. And so you look out over. 10, 15, 20 years. By the way, I have an example of this in the book, in my book. So it's like, I'm, we're all in the same boat here. And so you could say, oh, there's a difference between compound interest, 4%, versus what you're paying over 6%, but you're not showing apples to apples from a cashflow perspective. If you were paying six and earning four does not, that does not end well. And so it's a half truth that I've in the past, you know, it's also been a part of. So I just It's very common, but I'm glad that we're talking about it because I still, to this day, see people parroting this. And it's almost like their justification to be like, oh, use your policy, go on vacation. It's almost always people justifying you to use your policy to buy stuff you probably shouldn't buy. And that's where the magical part of it comes into play. That's where infinite banking and whole life will get a bad rap. Yes. It's because you can't buy jewelry and make money. You can't take a vacation and make money. Yes. Like there's still the opportunity cost. And it's one thing to earn the constant compounding in your policy, but then pay an interest rate to the insurance carrier. And like no business in the world can operate on those margins. If I'm an insurance company and I say, we'll pay you 4% for your policy cash values. You bring us to premium. We pay you 4%. And then you can turn around and borrow from the insurance company and make money. The only way that works if I'm lending to you at three. Yeah. Yeah. I'm lending to you at six. These insurance companies that have been around forever, you don't think they know their math. You think we tricked them, but it looks funny if you calculate it without taking a year over year look. Because if you earn four and pay six in one year, you do not get ahead. Where it gets interesting is where you say, well, let's look at it over five years. And it kind of feels like, and it kind of looks like you're making money on that vehicle over five years and it's just not happening. You can't take the time out of the equation. Question for you. So the way that I explain this is I almost separate the conversation around internal and external. So let's talk about internal. And this is where the funding calculator comes into play. And if you don't know what we're talking about, it's a truth concepts calculator where you can put in a life insurance policy and you can look at the actual return, but then you can also factor in things like cost of insurance. You can also factor in things like fees or anything. So it... It's usually you'll look at a life insurance policy with like a three and a half to maybe a 5% actual rate of return. This is after like, this is an actual rate of return. But then when you start factoring in other things, the internal value increases. So the first thing that I like to do is like, let's appreciate life insurance. And like, let's look at all the other benefits. Like what's the value of having creditor protection? What's the value of safety? What's the value of chronic illness riders? What's the value of an increasing death benefit? So like Let's appreciate life insurance as the asset it is. And then if you're going to do an external use, let's make sure that that activity makes sense in its own. Just because you have an amazing asset over here doesn't justify you to make a dumb decision over here. So it's like you understand life insurance. And if you're going to use it, let's look at the external deal. What is the cost to control capital? Let's say it's 6%. Why would I tie up some of my liquidity and headspace to... pay 6%, earn 7%. Personally, not financial advice. On paper, that could work. But why in the world would I be okay with that? And so then you have to figure out what are the opportunities that get you out of bed. But those two things, that's at least how I explain it. I'm curious your feedback and how you could either make that better or how do you explain when people ask you, because I'm sure people do, your clients, Kyle, when should I take my loan? That's a question we it all the time. And it's like, that's... the way that I try to articulate it, but then everyone's opportunity for upside might be different. I think you nailed it. It's two separate conversations. There's a growth rate on the policy and there's an external loan rate you're going to get from the carrier. And you don't bring those into the same conversation. So if I have a checking account that earns me next to nothing, it's a liquid safe asset. That's why I'm going to store more money with life insurance carriers than I do with commercial banks. Life insurance companies give me more benefit. They value my dollars more. So I'm going to put money with them. Well, those two rates, you can compare those. So the whole life's going to beat it plus the benefits. Now, when you go to loans, that's an external conversation. If the carrier's giving me a loan at six, the conversation is not what is my policy earning? It's what am I doing with the six? I think you're exactly right. You might go do a hard money loan at 12%. You might buy real estate for nine, put it in the stock market and 10, whatever your philosophy is. But that's a principle of banking. Banks would never loan money out unless it was coming back with additional money. That's right. That's how they stay in business. Right. That's a good point. point. And so we can't do like, you can't bring those conversations together. And it's probably the biggest misconception that's out there aside from whole life's an investment. Yeah. It's like this policy loans is magical thing. And like you said, that's the way I was coached. That's what I taught people for multiple years before coming to a truth concepts. And then when the math was actually broken down, I was like, why have I been teaching this? This is so uncomfortable again. Like you kind of have to go back and say, hey, we got to reel this in. And we got to be more disciplined, have tougher money habits because that's absolutely not happening. I love it. If you're a high income earner or own a successful business, you're already creating real value in the world. The real question is, are you keeping that money, protecting it and growing it the way that actually supports your long term goals? At Better Wealth, we help people like you better keep. protect and grow their wealth through various tax strategies, estate planning, specially designed life insurance, retirement planning, and even a fractional family office service. If you're interested in one or more of the areas we can serve and want to learn more, the next step is to book a free clarity call with us. Click the link in the description or tag comment below to get started. Back to the video. Kyle, anything else that's on your mind, what you're up to? I mean, you guys are doing some incredible things, doing a lot of speaking. what other Other things that you want to say this, you know, I know, I know I pulled you in. There's no time to prep. I was like, Hey, let's, let's jam. We're, uh, we're on a mission. You know, we live in the wealthiest country in the history of the world. Yeah. Like income is not our problem in this country. Um, but what our, our problem is, is our savings rate. How much of this money and this wealth that we have access to in America, are we actually keeping, you know, and building wealth and keeping wealth are two different skill sets. And we're, we're pretty good at teaching people how to keep wealth. Right. And so we have this low savings rate problem, which bleeds into a lack of liquidity. We don't have good savings rates, which means we don't keep good cash reserves. And I think it's due to a few things, lack of education, which brings lack of awareness financially, and just really inefficient wealth storage environments. If people knew what whole life was and the benefits it provides them, everyone would be storing a large, not all of it, but a large portion of their income into whole life insurance as a security asset. And once you have that realization, I think things change. And the cool part about that is if we can just get tougher money habits as Americans, get our savings rate up, we got to stop saving 5% of our income. Keep better cash reserves. There's so much financial pressure that Americans feel. And they feel it when they go to bed. You put your head on that pillow and it's like, that deal has to go well. I got to get that extra paycheck. We have to get a tax refund. That's all financial pressure. And people feel that. Well, if you fix the savings rate... you get some liquidity in your life and you have it in an asset that performs exceptionally well for you, that financial pressure starts to go down. And that's also why I have that 30% reserve ratio. If that's there, it makes you operate different as a human being. You can just perform better. Well, and we're in a pretty massive building and we don't see the foundation, but I'm sure it's deep and I'm sure it's solid because you can't build a big building on a small foundation. I feel like In a world, everyone's celebrating the quick wins and the foundation's not sexy, but you show me someone who's actually had real success and wealth over time, they have a foundation. Absolutely. Anything else? That's it. Thanks for having me, man. This has been a blast. Kyle, thank you. I appreciate you.
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