Many Americans are increasingly prioritizing safety over high returns when choosing their favorite long-term investment. According to recent surveys from Bankrate (2022 and 2025), a surprising number of people favor cash savings and CDs as their preferred investment vehicle. Wealth coach Justin Gartman from BetterWealth dives deep into why this trend is emerging and how life insurance can offer a valuable alternative for conservative savers aiming to grow their wealth safely over time.
While the stock market and real estate have historically been top contenders, data shows a shift towards holding cash, influencing how people think about tax strategies, retirement planning, and estate planning. BetterWealth specializes in helping clients use tools like whole life insurance policies to build wealth intentionally and with reliability.
In this article, you'll discover the surprising findings from Bankrate's survey on Americans' favorite long-term investments and the reasons behind their choices. You'll get insights into why many shy away from stocks, preferring safer vehicles like savings accounts and CDs. Justin Gartman explains why savings accounts fall short of growth expectations and illustrates how whole life insurance policies with guaranteed growth and dividends stand out as a powerful savers' alternative.
You'll also learn about practical comparisons between high-yield savings and cash-value life insurance, including examples showing contributions of $50,000 annually. This includes a discussion on internal rates of return and the flexibility of leveraging the cash value of a policy for real estate, business funding, or portfolio diversification. BetterWealth's tailored strategies help entrepreneurs and high earners build tax-advantaged, liquid wealth foundations without sacrificing safety.
For more on using life insurance to build financial independence, check out our detailed Infinite Banking Explained article.
According to Bankrate's surveys, the top reasons Americans avoid the stock market are volatility, intimidation, perceived rigging, desire to preserve capital, and skepticism about long-term returns. About 34% cite market volatility, 21% feel intimidated by investing, and another 13% believe the system is rigged. Preserving money and safety are paramount for many.
This trend is fueled by recent higher interest rates, improved yields on savings and CDs, and market uncertainty impacting real estate and stocks. While some concerns about stocks may not be fully accurate, they influence individual choices about wealth growth and protection.
It's important to recognize that everyone's financial situation and risk tolerance are personal. Whether you prefer real estate, crypto, stocks, or savings, your investment approach should align with your beliefs and goals.
Savings accounts and CDs have never been designed as true long-term investment vehicles. Their primary function is to protect principal and offer liquidity, but they generally do not provide meaningful growth to outpace inflation or build significant wealth.
Life insurance, on the other hand, while also not classified as an investment, acts as a robust place to store money safely while offering guaranteed growth through dividends and cash-value accumulation. It also provides creditor protection and a death benefit, adding layers of financial security.
Consider a hypothetical case of a 35-year-old contributing $50,000 annually for 25 years into either a high-yield savings account or a dividend-paying whole life insurance policy from companies like Penn Mutual or Lafayette Life.
Early on, cash in savings with rates around 3.5% to 5% may outperform due to full liquidity and absence of fees. However, over a longer horizon (20-35 years), a well-designed cash value life insurance policy tends to outperform savings accounts due to steady dividend growth and compounding with tax advantages.
For example, at year 30, a Penn Mutual policy could be nearly $1 million ahead compared to a 5% savings rate, all while providing a protected death benefit. These dividend rates, while not guaranteed, have been relatively stable for over a century and tend to correlate with prevailing interest rates.
This comparison demonstrates how life insurance can serve as a powerful component of long-term, safe wealth accumulation strategies.
This episode references several important companies and strategies notable in the world of life insurance and wealth building. Here are key entities mentioned:
"Everyone has the right to choose how they want to grow and protect their wealth. Life insurance gives you safety, liquidity, and guaranteed growth over time." – Justin Gartman, BetterWealth
Many Americans prefer savings accounts because they view them as safer and less volatile than stocks. Surveys show 34% cite stock market volatility, 21% feel intimidated by investing, and 13% believe the market is rigged. They want to preserve capital and avoid loss, especially after recent market fluctuations.
Life insurance is not technically an investment but a financial tool providing safety, liquidity, creditor protection, and a death benefit. Its cash value can grow steadily with dividends, making it a valuable place to store money that grows more predictably than savings accounts.
While a savings account may have higher liquidity, a well-structured whole life insurance policy offers guaranteed growth with dividends that can outperform high-yield savings rates over long periods. Life insurance growth is tax-free and comes with added benefits like creditor protection and death benefits.
Yes, you can borrow against the cash value of your life insurance policy at any time without taxes or penalties, providing flexible access to funds for investing in opportunities such as real estate or business ventures.
Infinite Banking is a strategy using max-funded whole life insurance policies to create a personal banking system. You pay yourself interest on policy loans instead of paying banks, allowing you to grow wealth tax-advantaged and keep liquidity for future investments.
The ideal scenario combines saving a significant portion of your income while earning a reasonable rate of return. Life insurance can help savers grow capital safely while preserving liquidity to seize higher-return investment opportunities when they arise.
Dividends from mutual insurance companies like Penn Mutual and Lafayette Life are not guaranteed but have been historically consistent for over a century. They correlate with interest rates and company performance and provide steady cash value growth.
If you are a high-earning professional, entrepreneur, or someone seeking more control over your money, scheduling a consultation can clarify how overfunded whole life insurance policies fit your goals. BetterWealth offers no-pressure, personalized calls to evaluate your options.
If you're confused about where to put your money for safety and growth, or if you're a high earner or entrepreneur needing a reliable foundation for your wealth, BetterWealth can guide you. We specialize in helping you build a tax-advantaged, liquid, and guaranteed growth platform using whole life insurance. Click the Big Yellow Button to Book a Call and let's explore what it would look like to keep, protect, grow, and transfer your wealth the BETTER way.
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