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As we hit record to capture this interview, a message from a notable figure in the franchise industry pinged on my phone. This individual, a senior executive at McDonald's, has been instrumental in bringing us iconic franchises such as Jack in the Box, Massage Envy, and ServPro. He reached out, offering an opportunity: "I've got a great franchise that's exploding. They need a board member. Are you interested?"

This serendipitous moment set the stage for my conversation with Aaron Young, CEO of Laughlin Associates, a veteran in the entrepreneurial realm with a 41-year career. Aaron has initiated dozens of multi-million dollar companies, propelled several to go public, and authored Unshackled, a book co-written with his student Robert Injuries. It paints a roadmap for building businesses that have amassed over a billion dollars in revenue.

Who is Aaron Young?

At 60, Aaron's focus has evolved beyond just business. He thus defines his role now: "I look for how we can build value in any relationship, any business engagement, as well as personal ones. I am more interested in working with people that I enjoy than just making a good financial deal."

"If I've got a difficult circumstance, I have to figure it out because nobody's gonna rescue me."

Aaron's career is a testament to navigating both the pinnacles and pitfalls of business with stories that are enriched by perseverance and strategic foresight.

The Traits of a Super Connector

Our discussion delves into the art of connection:

• Building trust and emotional connections by understanding others' goals and needs
• Leveraging relationships without exploiting them
• Raising opportunities by uniting disparate business pieces

As a case in point, Aaron was approached by a senior executive at McDonald's due to his reputation and networking practices. Aaron reflects on the importance of trust and introduction without being the one with a "handout."

Lessons from Aaron's Journey

1. The Early Struggles: Diagnosed with a degenerative bone disease as a toddler, Aaron's life started with braces and predictions of being wheelchair-bound. His parents were advised not to make him a 'cripple' by constantly rescuing him—forcing young Aaron to solve his problems independently.
2. The Rise to Self-Sufficiency: Growing up in a modest home, Aaron's drive and creativity allowed him to pursue his goals—from buying something he wanted to building a career.

The Book: Unshackled

The journey of writing Unshackled was not just about Aaron's insights but also about presenting affordable knowledge to those who might have otherwise been unable to access his teachings. The book encapsulates the complete course experience:

• Designed for entrepreneurs at the start of their journey
• Offers a fraction of the cost of formal training
• Has strategies that have worked for dozens of companies

Aaron shares, "This book was written for people that are trying to figure out how to start and do it, at least the way I do it, with the greatest likelihood of succeeding."

The Takeaway

Though Aaron's stories and lessons could fill volumes, his life and work underscore the value of independence, resilience, and strategic relational dynamics. His tale is one of navigating life's complexities with a blend of smarts, self-reliance, and a genuine enjoyment of human connection—a framework that has informed his successful career and impactful teaching.