The BetterWealth Show

20+ Years of Franchise Investing Advice in 35 Minutes

Written by Caleb Guilliams | Jan 19, 2025 5:03:12 AM

Franchising often gets a bad rap among entrepreneurs, but it can be a lucrative endeavor, especially when approached passively. Eric Van Horn, a top franchise advisor and entrepreneur, joins BetterWealth to discuss the intricacies of franchise investing.

Eric Van Horn: A Franchise Success Story

Eric scaled his first franchise to 42 locations in Austin, Texas, went on to acquire eight more brands, launched one as a franchiser, and successfully exited through an eight-figure private equity sale.

Why Consider a Franchise?

Franchises can provide a solid path to passive income. They offer a tried-and-tested model of business success.

  • Reduced Risk with proven business models
  • Established Brand Recognition
  • Support and Training from the Franchisor

Potential Cons

  • Initial and ongoing franchise fees
  • Limited Control over business operations
  • Geographical limitations

The Financial Requirements

The franchise business has evolved, and it's currently advised to have a minimum investment of $100,000, though $200,000 is more realistic.

  • Initial Investment: $100,000 - $200,000
  • Franchise Fees: Typically around $50,000
  • Additional Costs: Leasehold improvements, staff training, marketing, etc.

Paths to Consider

When considering a franchise investment, there are two primary paths:

  1. Hands-on Approach: Operate the franchise yourself.
  2. Semi-absentee Ownership: Hire an operator to manage day-to-day operations.

Factors to Evaluate

When exploring franchise opportunities, consider these factors:

  • Market Fit: Evaluate the business's performance in similar markets.
  • Brand Support: Ensure robust support systems are in place from the franchisor.
  • Existing Franchisees: Talk to them; learn from their successes and challenges.

The ROI Perspective

Franchise fees should be viewed as an investment, with expectations for returns. Successful franchises often provide ROI through:

  • Brand recognition and customer base
  • Training programs and marketing support
  • Peer support within the franchise network

Considering a franchise can be a daunting task, but with the right guidance and assessment, it could lead to significant financial success.