We've done 500 podcasts and I'm actually here in Costa Rica. I'm just reflecting on the journey. I'm getting a little emotional thinking about all the highs and lows of just podcasting the relationships, the ugly emails and comments, and the overwhelmingly positive and encouraging comments. It's insane to think about the million plus words that have been spoken on the Better Wealth Podcast and the impact it has had.
I want to share with you seven lessons I've learned from this entire journey. There are many more lessons, but these are the ones I believe are the most actionable, shareable, and valuable for you.
Many people start podcasts, social media, or YouTube channels for the wrong reasons, thinking their content will instantly attract listeners. However, I've learned that building relationships is far more valuable. It's about connecting with guests and learning from them, rather than focusing solely on acquiring listeners. The relationships I formed have opened doors and enriched my life tremendously.
Don't be afraid to ask. Many of the guests I had on my podcast started from simply reaching out, even when I thought they'd never respond. Put yourself out there without expectation, and you'll be surprised by the opportunities that arise.
Authenticity trumps credibility. You don't need to know everything to start; being genuine and eager to learn is more attractive. People resonate with authenticity and are drawn to transparency and sincerity.
Staying consistent is crucial. Many podcasts don't last because they are hard work, especially during the early stages when few are listening. Stick with it; consistency builds momentum and the relationships you create will be invaluable.
People respond to the tone more than the words themselves. An engaging tone can make guests feel more comfortable and generous with their insights.
After recording a podcast, follow up with guests to express gratitude. Creative gestures, such as sending personalized socks, create memorable experiences and lasting impressions.
Utilize YouTube to expand your reach. Repurposing podcast content for video can connect you with a broader audience. The additional exposure can bring unexpected opportunities and growth.
There is so much more to share, but these stand out in my journey of starting and continuing a podcast. I look forward to continuing this journey, building future relationships, and learning more as we move forward.
Thank you to everyone involved in this journey. I am grateful for all the support and hope these lessons can provide value in your endeavors.